Making your sales pages is not just mere promoting your company, products or services. These web copies are written to help you engage customers, excite visitors, motivate prospects and convince potential buyers to check on your website, contact you, buy your products or hire you. In short, writing your sales pages is a big deal so never do it carelessly.
You hire a copywriter because you want him or her to write compelling copy that converts into sales – to bring in more sales. In order to create converting sales pages, you have to make them snappy, persuasive and action-oriented. Make sure to use custom-branded language that perfectly reflects your company or the products and services that you offer.
Here are the qualities that your sales pages must possess:
Attention-grabbing headlines – You know that this part is what hooks your readers and potential buyers.
Persuasive and influential tone – Your sales copies must excite readers and even existing customers. It should stimulate the “buy now” instinct of your target market.
Powerful calls to action – Your sales pages must be written in a way that it encourages readers and potential buyers to take action or do the next step.
Flawless marketing message that gives you 110% confidence – The overall message of you sales pages must highlight the advantages and how you can address the needs of your market.
An effective sales page can make a huge impact on your business as it will boost your sales and rev up your profits. This is the very reason why you should not take copywriting lightly. Besides, copywriting is one of the most important elements of successful marketing.
Good copywriting techniques involve both arts and science. This implicates that your sales pages are not merely marketing tools but results of strategic and systematic arrangement of ideas, products, businesses, people and opinions – all with the ultimate goal of motivating readers and customers to take action.
You have to remember that before you can sell a product, drive traffic to your site, earn quality backlinks, you need to tell a compelling story – a captivating sales page. Your sales copies can be your biggest and most powerful tool to maintain customers. In fact, a well-written sales page is the reason why there are customers who keep on coming back to you or who constantly buy from you, and those readers who never even pay your site a second look.
Aside from knowing the elements of an excellent sales page, you must also know these three truths.
Your persuasive message must direct your readers.
This means that it is not enough to inform them about your ideas, your company or your products. You must also motivate them to follow what you want them to do. You must tell them how to do it and do it at that very moment.
Be specific on what you write about.
This is actually self-explanatory – or maybe not because there are still some copywriters who neglect the fact that they are writing sales pages that will be published in a very diverse medium. This implicates that your sales copies must contain very specific or detailed information. Never leave your readers guessing of what you are offering. If you want to hit your target then tell them exactly what is in store for them.
For instance, instead of saying – “If you want a jacket, click here!” you should make it detailed like this “If you want a personalized blue jacket for only $10, click here now.” It may seem too awkward to be this detailed, but in the view of Internet users, the second statement provides clear picture of what you offer, how to order and how much it would cost him. All these create a solid understanding between you and your customers.
Your readers are not dumb, they are pre-occupied.
This is closely related to being specific on your message. No matter how long and how detailed your sales copy is, your readers may not be able to grasp what you want to tell them. Even if you packed it with reports, data and statistics, again, your readers may not understand it. Why? Well, Internet users are often overwhelmed with the numerous links, websites and pop-ups that display in front of them. So, if you want to get their attention and motivate them to take action, you have to tell them what to do.
Avoid using a simple “click here” to refer your readers to a link because most readers do not actually understand what they are clicking. You need to tell them exactly what they are getting themselves into.
Copywriting is challenge because the success of your sales pages relies on how well they are written. If you want see results then you should combine all the essential elements and present them in simple, detailed and persuasive approach.